Colleges and universities are evolving beyond traditional educational roles.
In a recent article for The Wall Street Journal, journalist Milla Surjadi delves into how campuses nationwide are repurposing their spaces for various events.
Surjadi highlights Whittier College as a prime example, noting that it has hosted a range of events such as a wellness workshop featuring a sound bath in the chapel, yoga on the lawn, and a Jane Austen Society brunch.
These initiatives are proving to be financially beneficial. The article reveals that Whittier's event hosting generated $700,000 in revenue in the most recent fiscal year, marking a 40% increase from the previous year. This additional income is crucial in helping institutions like Whittier offset financial challenges exacerbated by the pandemic.
Read more at WSJ.com.
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