Whittier College Social Media Policy Updates Announced

As part of its broader communications strategy, Whittier College has refined its social media policy to promote better alignment between official accounts and the College’s mission, new student recruitment efforts, and Poet community values. These important updates support a more streamlined digital presence and consistent brand representation for the College across platforms.

The guidelines continue to include a required approval process for new accounts, as well as best practices for content and branding, and expectations for conduct and compliance. These apply to offices, departments, athletic teams, and student organizations, and accounts that are inactive or not in compliance may be subject to deactivation. Departments or groups seeking to maintain or establish an official College-affiliated social media presence are encouraged to submit a request through the Office of Marketing & Communications.

Here are some highlights to keep in mind:

• No new accounts may be launched without prior approval from Communications. Existing accounts that were not previously approved may be subject to a request for deactivation.
   
• Account administrators must register their accounts and share login credentials and contact information with the College.
   
• All content must reflect Whittier’s values, avoid offensive or harmful material, and follow non-discrimination standards.
   
• Use of the Whittier College name, logo, and visual identity must align with official brand standards.
   
• Student organizations must register their accounts with the Office of Student Engagement and use Whittier email addresses only.
   

These requirements aim to foster a more cohesive and professional online presence while preserving creativity, authenticity, and Poet pride across platforms.

We invite all faculty, staff, and students managing social media accounts to review the refreshed policy as well as any related platform-specific guidelines. With questions or to begin the account approval process, please contact communications@whittier.edu.