Professor of religious studies Joseph Price comments on the apparent come back of the flashing "John 3:16" signs at sporting events.
Price, is quoted in Forbes magazine saying that holding religious banners up at sporting events for TV is a thoroughly modern phenomenon.
"Even in Rome, most of the fans in the Colosseum were not literate," he said, so signs with any words wouldn't have made sense.
But Price points out that sports and religion have always gone hand in hand.
"Sports are competitive. You strive for victory in a game," he says. "In religion, you strive for victory in life or victory in Jesus."
