Alumnus Jascha Kaykas-Wolff '98 recently shared with Inc. magazine strategic tips on how to become a successful marketer. Kaykas-Wolff, the author of Growing Up Fast, is the chief marketing officer for Mozilla, a global not-for-profit created to protect and support the Internet as a global public resource.
"The goal of the marketer is for the customer to have a wonderful overall experience. Marketers need to put down their digital tools and work with the product team to ensure the whole experience is fantastic and useful," said Kaykas-Wolff to Inc.
Kaykas-Wolff is a longtime marketer whose experience includes Yahoo, Microsoft, Webtrends, BitTorrent, and Involver.
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